It can be used in various ways, primarily for its energizing effects. Here are some common uses:

1. **Energy Boost**: It provides a quick source of energy, making it popular among athletes and those needing a pick-me-up during physical activities or workouts.

2. **Focus and Alertness**: The caffeine content can help improve mental alertness, making it beneficial for students or professionals looking to enhance concentration during study sessions or long work hours.

3. **Social Events**: Often consumed during social gatherings or parties for a burst of energy and to enjoy the taste among friends.

4. **Lifestyle and Active Living**: It’s marketed towards those with active lifestyles who may need quick hydration and energy replenishment.

5. **Mixing Ingredients**: Some may use it as a mixer in cocktails or mocktails for a unique flavor and energizing effect.